During the third week of class we reviewed the following items:
- Facebook boosted posts- Facebook’s algoithm for business pages limits reach, however using a paid advertising solution such as Boosting Posts, or Sponsored Posts, allow selected posts to have further reach than organic posts.
- Is digital marketing a strategy or a tactic?
- Google analytics- this was really helpful. I liked learning about how all of the campaigns are organized and the different analytics that Google provides.
- Discussed different social posting platforms and features (HubSpot, Hootsuite, VenDasta, Yext etc.